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Iceland hosts energy branding conference Sept. 19-21

Blue Lagoon, geothermal spa

The electricity market has moved from regulation to competition meaning that consumers have an added influence. The most effective way of communicating with them is through a well-designed, strong brand. This is opening up new opportunities, both for the utilities and the customers. All marketing efforts need to rely on strong brand work to be efficient and effective. CHARGE – The World’s First Energy Branding ...

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CHARGE – Energy Branding Conference works to give energy retailers competitive edge

Charge energy branding conference Iceland

The island nation of Iceland offers profoundly beautiful landscapes and unique natural wonders. While Las Vegas may have its neon lights, Iceland has the northern lights. Vast wilderness, colorful cities and vibrant culture attracts visitors from across the world. One of Iceland’s biggest draws is its thermal energy pools and spas. These thermal pools are a source of natural therapy ...

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Never mind the buzzwords

northern lights

Branding for energy companies is more essential today than ever before. Customer engagement, disruption, internet of all things, innovation and advertising. These buzzwords mean nothing for energy if they are not delivered by a well-founded branding activities. A brand is more than a logo in the letterhead. A brand is the way the consumers define a company based on their perception. ...

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Scotland just reached an extraordinary energy objective

In a feat that is becoming a popular goal among European countries, Scotland has achieved a new precedent in renewable energy production by generating enough power to fuel the entire country in October. One hundred percent of residential energy needs in Scotland last month were powered entirely from renewable sources. According to a story from Energy Digital, wind power alone ...

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5 European countries produce nearly all of their electricity with no-carbon sources

Zachary Toliver | Shale Plays Media As the United States continues to push the boundaries of potential oil and gas extraction, many Europeans nations are pursuing the upper-limits on the cleaner side of the energy spectrum. According to a recent study from the U.S. Energy Information Administration (EIA), five European countries now generate more than 90% of their net electricity ...

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Ham radio operators always prepared to help behind the scenes

Garrison Wells | The Colorado Springs Gazette When these guys make long-distance calls from Colorado, it’s the hinterlands. Russia. Iceland. Sweden. The Philippines. Not the normal calling radius of most Americans. But there are no boundaries for Ham radio operators. On Saturday, about a dozen local Hams, as they call themselves, were perched on the plains four miles south of ...

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Volcano-Fueled Energy Possible in Iceland


By: John Bestoloffe , Shale Plays Media Scientists in Iceland have recently made a discovery that proves that energy found in volcanic magma can be used for electricity. The Icelandic Drilling Project or IDDP, has been drilling multiple boreholes in Iceland’s upper crust in an attempt to find a new means to harness geothermal energy. These shafts, around 5km deep, are ...

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