The electricity market has moved from regulation to competition meaning that consumers have an added influence. The most effective way of communicating with them is through a well-designed, strong brand. This is opening up new opportunities, both for the utilities and the customers. All marketing efforts need to rely on strong brand work to be efficient and effective.
CHARGE – The World’s First Energy Branding Conference – will be the scene to introduce Energy Branding – the future of the industry. Now that the utility market has shifted from monopoly position to competition, consumers have added influence. The customer can no longer be treated as a measuring instrument, but as an individual having diverse needs and wants who requires a sound reason for preferring one energy offering to another. The consumer still needs to connect to a socket for electricity; however, the energy companies need to connect to the individual mind of the consumer for a better understanding of his preferences to create a lasting relationship. The relationships should be based on the consumers’ engagement where they are given a valid reason to care. CHARGE seeks out to explore the frontiers of Energy Branding and bring to the industry hands-on best practices and cases along with academic examples with the aim of demonstrating potential opportunities for the energy space and its customers by utilizing world-class brand practices.
Join energy industry experts for two days in beautiful Reykjavik, Iceland, September 19-21. You’ll learn how to take your own energy branding to the next level. Plus, you can visit the unique energy hot spots that make Iceland an hub of energy innovation. Register now at branding.energy. You won’t be sorry unless you miss it.
Read more about CHARGE:
CHARGE — Never mind the buzzwords